NACHO FRIES 2022
record breaking sales
Art Direction, Design, PROP STYLING
Marketing Objective
Explore eye-catching, brand-centric windows celebrating the return of the beloved Nacho fries in E3-E4 tapping into the emotion Nacho Fries evokes for fans
Creative Considerations
Leverage existing windows strategy (selling the brand/place as well as the food)
Infuse Brand Codes distinctive design elements and principles
Prioritize our craveable food attributes: crispy, cheesy, spicy & delicious goodness
Clear 35 mph read of messaging (simple, clear, succinct)
Extra credit: Explore how we can nod to flavor news nodding to White Hot Ranch coming in E4
Bringing the Sketch to LIfe
WINDOWS CREATIVE
Marketing Objective
Explore eye-catching, brand-centric windows celebrating the return of the beloved Nacho fries in E3-E4 tapping into the emotion Nacho Fries evokes for fans
Creative Considerations
Leverage existing windows strategy (selling the brand/place as well as the food)
Infuse Brand Codes distinctive design elements and principles
Prioritize our craveable food attributes: crispy, cheesy, spicy & delicious goodness
Clear 35 mph read of messaging (simple, clear, succinct)
Extra credit: Explore how we can nod to flavor news nodding to White Hot Ranch coming in E4
NACHO FRIES
2023
Art Direction
Design
Prop Styling
65 million units sold
Creating a cohesive campaign around the newest drop of Taco Bell's 7-Layer Nacho Fries They’re back and they feature seasoned fries topped with shredded cheese blend, beef or black beans, sour cream, tomatoes, and fresh guacamole. These fries provide a bold and flavorful Mexican-inspired taste that only Taco Bell can offer.
Marketing Objective
Mexican-ish fries that changed the game are back again!
7-Layer Nacho Fries: Nacho Fries piled high with layers of shredded blend of mozzarella, pepper jack, cheddar cheeses, savory beef (or black beans), cool sour clear, tomatoes and our new guacamole, prepared fresh, back of house
Benefit: Experience boldy seasoned fries topped with layers of craveable Mexican flavors you can only get from Taco Bell
Creative Considerations
ALC: Highlight key elements if the Nacho Fries- golden, boldly seasoned, warm nacho cheese - screams craveable gotta have em
7-Layer: Consider best way to highlight LAYERS of FRESH ingredients that signal CRAVEABLE, QUALITY with a FEEL-GOOD twist
Consider the use of NEW that's most impactful- the 7Layer flavor and the guac are both new
Social Video
Social Creative Considerations:
Overall:
How do we spread awareness and generate excitement around the return of Nacho Fries?
How do we leverage Gen Z trends to communicate our message?
Campaign Specific:
For topped Fries, is there a way to generate excitement around the new guacamole.
Offer CTA will be ‘Download the App’ or ‘Join Rewards’
Video:
Consider video cut downs of :6 +:10-15
How do we evoke an emotional response?
ADDITIONAL PHOTOGRAPHY
